The longer version:

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I started in marketing: managing campaigns, running teams, writing copy, and handling creative direction for real estate firms, media companies, and agencies in New York. I was good at the strategy side but I kept running into the same problem: the execution never matched the vision.

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So I learned to close that gap myself. I trained in UX design at General Assembly, where I won the UX Trailblazer Award and started applying design thinking to the marketing and brand work I was already doing. Not to become a product designer, but to become a better strategist who could actually ship what I planned.

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That led me to founding Synepost, a premium real estate signage company I built from concept to launch. I developed the brand, designed the physical products, built the website and member portal, created all the marketing materials, and brought the whole thing to market. It's the purest expression of what I do: strategy, brand, and build, all at once.

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Today I work with startups and agencies as a creative strategist and marketing director, someone who can own the full arc from market research to the campaign that ships. No committees, no handoffs, no "that's not my department."